Aug 25, 2023

From far-away Japan to neighbouring Croatia – Philip Morris International introduced its new tobacco heating device across the world and in many European countries. And in Slovenia?.

 

What is IQOS ILUMA?

 

 

IQOS ILUMA's innovative SMARTCORE INDUCTION SYSTEM™ heats tobacco from the inside out without burning it, delivering true tobacco taste, but without the smoke and ash. The new technology designed for IQOS ILUMA devices is the foilless induction system. Specially designed tobacco sticks contain a metal part that heats the tobacco from inside by induction. No blade means no cleaning. IQOS ILUMA brings with it new advanced features and a new design. It’s available in multiple colours.

 

 

Launch of the IQOS ILUMA series in Europe

 

 

After being launched in Japan and Switzerland in 2021, IQOS ILUMA device also landed on the Spanish, Portugal, Lithuania, Czechia, Slovakia, and Italy markets in 2022. And this year IQOS ILUMA device was also launched across the Europe, including neighbouring Croatia.

 

 

When IQOS ILUMA will be available in Europe and Slovenia?

 

 

One by one, other countries in Europe are planning to launch new IQOS device. New IQOS ILUMA will by October be launched in Denmark, Poland, United Kingdom, and Latvia. And when can we expect IQOS ILUMA devices to be available in Slovenia? At this moment we can’t reveal much about the IQOS ILUMA release date in Slovenia, but we are preparing big news for interested adult IQOS users.