IQOS has gone through robust scientific assessments, including, to date, 18 non-clinical and 10 clinical studies involving thousands of participants. The totality of evidence available shows that, while IQOS use is not risk-free, switching completely to IQOS presents less risk to your health than continuing to smoke cigarettes.

Do you want to find out why we can conclude this? Learn more about some of the key pieces of scientific evidence on IQOS.

Technology – the world revolves around it. Over the years, it has radically changed our lives for the better. The way we work, the way we communicate, the way we travel. By combining science and technology is how we developed a better alternative to continued smoking.

IQOS heats tobacco instead of burning it for a simple reason: the burning of tobacco emits high amounts of harmful chemicals like carbon monoxide. IQOS HeatControl™ Technology prevents tobacco from burning, which means it significantly reduces the number and level of harmful chemicals emitted compared to cigarette smoke.

Cigarettes burn tobacco, reaching high temperatures, and producing ash, tar, and smoke with high number and levels of harmful chemicals.

On the other hand, IQOS ORIGINALS DUO heats tobacco to a significantly lower temperature without burning it, using blade heating technology. IQOS ORIGINALS DUO controls the heating to give you a pleasurable experience, with no smoke, no ash, no tar and lower levels of harmful chemicals making it a better alternative compared to cigarettes.