Discover the benefits of IQOS

IQOS heats tobacco instead of burning it, producing no smoke smell in your hands, hair, clothes or furniture.

IQOS heats tobacco instead of burning it, which means there is no ash to worry about.

IQOS doesn’t produce smoke or second-hand smoke. It produces a tobacco vapor that contains significantly less harmful chemicals*, resulting in less impact on the air around you and others compared to cigarette smoke.

Our most advanced tobacco heating device uses innovative induction technology for a better tobacco experience. Consistent tobacco vapor. No blade. No cleaning.