What is IQOS?
An alternative to smoking
All heat not burn devices
Discover the science
A small step towards meaningful change
Support and services
What is IQOS?
What is IQOS?
An alternative to smoking
All heat not burn devices
Discover the science
A small step towards meaningful change
Circular Programm
Together let's reduce the environmental impact of IQOS and lil devices and the heated tobacco sticks used with these devices.
Devices for tobacco heating
Refined and advanced
Intuitive and elegant
Pocket-sized all-in-one
Discover technology
Next level innovation
All-in-one device
lil SOLID Ez accessories
lil SOLID Ez
New lil SOLID Ez is easy to use, one piece device available in three colours.
IQOS ILUMA Neon Purple
Limited edition
Care you can count on
Free professional maintainance of IQOS ILUMA devices
Learn more
Discover the benefits of IQOS
Why adult smokers are switching from smoking to IQOS.
This makes me smell like smoke. IQOS produces less smell and I’m less likely to bother others.
IQOS heats tobacco instead of burning it, producing no smoke smell in your hands, hair, clothes or furniture.
Cigarettes produce ash. IQOS doesn't.
IQOS heats tobacco instead of burning it, which means there is no ash to worry about.
Cigarettes expose others to smoke – IQOS doesn't.
IQOS doesn’t produce smoke or second-hand smoke. It produces a tobacco vapor that contains significantly less harmful chemicals*, resulting in less impact on the air around you and others compared to cigarette smoke.
*Average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.
Switching from cigarettes to IQOS
IQOS is a better choice than continued smoking. IQOS emits on average 95% less harmful chemicals compared to cigarettes*. IQOS leaves less lingering smell than cigarettes.
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk free.
* Reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.
Next level innovation.
Our most advanced tobacco heating device uses innovative induction technology for a better tobacco experience. Consistent tobacco vapor. No blade. No cleaning.
More to discover
with Support and Services
Care you can count on. Services for IQOS users.
Care you can count on
Get in touch with our IQOS experts and learn how to use your IQOS device with their help.
Services for users
Accidental damage cover, rapid replacement and international assistance.*
International assistance
We offer support to users when they are abroad via an international phone number.
*Terms and conditions apply.