What is IQOS?
IQOS is a tobacco heating device, designed to provide a taste of real tobacco without ash, smoke and less smell than cigarettes*.
* In regards to less smell than cigarettes, 93% agreement amongst 674 adult consumers in Japan and Italy, 2020 – 2021.
IQOS ILUMA™ is designed to be used only with tobacco sticks specially designed for IQOS ILUMA. Do not use IQOS ILUMA and tobacco sticks designed for IQOS ILUMA with previous IQOS generations, as this may cause damage to your device. See Important Information.
Explore IQOS portfolio.
Compare IQOS ILUMA tobacco heating devices.
IQOS ILUMA PRIME
Sophisticated and perfected.
Intuitive and elegant.
IQOS ILUMA ONE
Practical and convenient.
Tar is the residue from smoke after a cigarette is burned.
IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from tar and consists of significantly lower levels of harmful chemicals.*
Switching completely to IQOS is less harmful than continuing to smoke.**
**Based on the totality of evidence available for IQOS in comparison with continuing to smoke.
Designing a smoke-free future
From burning to heating, from cigarette smoke to tobacco vapour. After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.