IQOS is a tobacco heating device, designed to provide a taste of real tobacco without ash, smoke and less smell than cigarettes*.
* In regards to less smell than cigarettes, 93% agreement amongst 674 adult consumers in Japan and Italy, 2020 – 2021.

Tar is the residue from smoke after a cigarette is burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from tar and consists of significantly lower levels of harmful chemicals.*
Switching completely to IQOS is less harmful than continuing to smoke.**

From burning to heating, from cigarette smoke to tobacco vapour. After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.